Jon Croft Terms of Service

Last updated: 13 November 2026

These Terms are an agreement between you and Ascendant Media Strategies - FZCO ("we", "us"). They cover your use of Jon Croft: the website at joncroft.si, the app at app.joncroft.si, the Jon Croft Slack app, and any other place we offer it (together, the "Service").

Registered address: Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
Trade licence number: 70341 (Dubai Silicon Oasis)
UAE VAT TRN: 105245549800001
Support, billing, and legal notices: support@joncroft.si
Security issues and account misuse: security@joncroft.si

1. Business use only

Jon Croft is offered only to businesses and professionals: agencies, media buyers, marketers, creators, and the teams they work with. It is not offered to consumers.
By creating an account or buying credits, you confirm (warrant) that you are acting for a trade, business, or profession, not for personal or household purposes. If you sign up for a company or other organisation, you also confirm you have authority to bind it. "You" then means that business and its users.
If you would be acting as a consumer, do not register. We may close any account that we reasonably believe was opened for consumer purposes. If you are unsure, email support@joncroft.si before signing up.
Mandatory rights. Nothing in these Terms limits any right or remedy that the law says cannot be excluded or limited by contract.

1A. Where Jon Croft is offered

Jon Croft is not offered to businesses established in the European Union or the European Economic Area (EEA).
By creating an account or buying credits, you confirm (warrant) that your business is not established in the EU or EEA, and that you will not use the Service to provide services to people in the EU/EEA in a way that would make us subject to EU data protection law.
We may refuse sign-ups or payments, or suspend or close accounts, where we reasonably believe the customer is established in the EU/EEA (for example, based on billing country, tax ID, or company details). If we close an account for this reason, we will refund the unused part of the current monthly plan period, pro rata.

2. Who can use it

You must be at least 18 (or the age of majority where you live, if higher) and able to make a binding contract. The Service is not for children. You may not use it if the law prevents you, including sanctions laws.

3. What Jon Croft is

Jon Croft is an AI assistant ("AI employee") for teams. You can use it in the web app and in Slack. Depending on what your workspace turns on, it can:

answer questions, draft text, and analyse data you give it;
read files you upload or share with it;
write and run code in an isolated sandbox for your workspace;
fetch public web pages;
remember facts you ask it to remember;
run tasks on a schedule;
connect to other services you authorise, for example Meta ad accounts;
where you connect a Meta ad account, read campaign data and, only after an approval step, make changes such as pausing, resuming, changing budgets, duplicating ad sets, and creating campaigns, ad sets, or ads.

Jon Croft uses third-party AI models to do this work (see the Privacy Policy and the Sub-processor list). Microsoft Teams and Discord are not available yet.

4. Your account and workspace

You sign up with a name, an email address, and a password, and verify your email.
A workspace is your team's space in Jon Croft. Whoever creates it is the owner. Owners and admins can invite members, connect Slack and other services, buy credits, set spending caps and retention periods, export data, and delete the workspace. Only owners and admins can approve actions that need approval.
Keep your login details safe. You are responsible for activity under your account and in your workspace, including activity by people you invite.
Private conversations are visible only to their author. Conversations in shared places (for example a mention in a Slack channel) are visible to the workspace.
Tell us straight away at security@joncroft.si if you think your account has been misused.

5. AI output: please read

Jon Croft is an AI system. Its output can be wrong, incomplete, out of date, or inappropriate, even when it sounds confident. Calculations, summaries, recommendations, ad copy, and code can all contain errors.
Check output before you rely on it, publish it, or act on it. Do not use the Service as your only basis for decisions that have legal, financial, medical, employment, or similarly significant effects on people.
Output is not legal, tax, financial, or investment advice.
Different users can get similar output from similar prompts. We do not promise that output is unique or that it does not infringe anyone's rights.
When you publish content, it is your responsibility to tell people it was AI-generated where the law requires it (for example, laws on labelling deepfakes or AI-generated text).

6. Actions Jon Croft takes for you

Jon Croft can take actions, not just answer questions. You stay responsible for what it does on your behalf.

Approvals. Some actions wait for an owner or admin to approve them, for example Meta ad changes and saving new skills. Approving is your decision, so check what you are approving.
Meta ads and ad spend. If you connect a Meta ad account:

you confirm you are authorised to manage it;
all ad spend is between you and Meta. We do not pay for, refund, or guarantee ad spend or results;
you are responsible for making sure your ads follow Meta's terms and advertising policies and the law (including advertising, consumer-protection, and health or financial-claims rules);
spend caps and one-click reverts are safety tools, not guarantees. They can fail or be delayed, and they do not cover every change. For example, a newly created object cannot be undone in one click;
to the extent the law allows, we are not liable for losses caused by campaign changes you approved, changes made by a schedule you set up, or Meta outages, rate limits, or API changes.

Schedules. Scheduled tasks run without anyone watching. You are responsible for what you schedule, and each run uses credits.
Code execution. Code runs in a sandbox for your workspace. Do not use the sandbox to attack, scan, or access systems you are not authorised to use, to mine cryptocurrency, or to get around our limits. We may stop any sandbox run.
Connected services. When you connect another service, Jon Croft acts with the permissions you grant it. You confirm you have the right to grant them, and you are responsible for following that service's terms.

7. Slack, Meta, and other third-party services

The Service works with services we do not control, including Slack, Meta, Stripe, and AI model providers. Their own terms apply to your use of them, for example the Slack Terms of Service, Meta Terms, and Meta Commercial Terms. We are not responsible for these services or for changes they make. If a provider changes or withdraws access, some features may stop working.

Slack. Jon Croft reads messages only in channels it has been added to and mentioned in, in its own threads, and in direct messages to it, plus files shared there. A Slack workspace can be connected to only one Jon Croft workspace. Slack workspace admins should make sure people in those channels know Jon Croft is an AI assistant that processes their messages.
We do not use Slack data to train AI models.

8. Your content

"Your Content" means what you and your users put into the Service (prompts, messages, files, and data from connected services) and what the Service produces for you (output).
You own Your Content. As between you and us, and as far as the law allows, you own the output Jon Croft creates for you.
You give us a worldwide, non-exclusive licence to host, copy, process, transmit, and display Your Content only to provide, secure, and support the Service for you, as described in the Privacy Policy.
We do not use Your Content to train AI models.*
You confirm you have the rights, and have given any required notices or obtained any required consents, to put Your Content into the Service, including personal data about other people. Do not upload special category or highly sensitive data (health, biometric, payment card numbers, government IDs, or data about children under 16) unless we have agreed to it in writing.
When we process personal data in Your Content for you, we do so as its processor under our Data Processing Addendum ("DPA"), which forms part of these Terms.

9. Acceptable use

You must follow our Acceptable Use Policy. We may remove content or suspend access that breaks it.

10. Credits, plans, and payment

The Service is paid for with credits, which the whole workspace shares. There is no per-seat fee.
One credit is worth USD 0.0025. Each task uses credits based on what it costs to run (AI model tokens, sandbox time, tool calls, and generated media), plus our margin. The app can show an estimate before large tasks and a receipt for each task.
Free trial credits: 2,000 credits after you verify your email, with no card needed. Trial credits are granted once per workspace and verified owner, and we may refuse or withdraw them for duplicate or fake accounts or other abuse.
Connect bonus: 1,000 promotional credits for each app you connect, for up to 10 apps, added once Jon Croft has successfully used the connection. It is paid once per app for each workspace, can be earned by a person in only one workspace, has no cash value, and may be changed or ended for new sign-ups, or removed if abused. Details are in the Credits and Refunds policy.
Monthly plans: USD 50 (20,000 credits), USD 100 (40,000 credits), or USD 200 (80,000 credits) per month. Plans renew automatically each month until cancelled. You can cancel at any time in the billing portal, with effect from the end of the billing period you have paid for.
Top-ups: one-off purchases of USD 50, 100, or 200 for 20,000, 40,000, or 80,000 credits.
Prices are in US dollars and exclude taxes. We add VAT or other taxes where required.
Stripe processes payments. By subscribing, you authorise us, through Stripe, to charge your payment method each month until you cancel.
Running out: at zero balance, tasks that use credits stop until you add credits. You can still use your account, billing, and history. A task is never charged beyond your remaining balance.
Spending caps: owners can set monthly caps for the workspace and for each user.
Expiry and rollover: see Credits and Refunds. In short: plan credits roll over for one further billing period and then expire. Top-up and trial credits do not expire while the workspace is active. When a cancelled subscription reaches the end of its paid billing period, all remaining credits in the workspace expire.
Credits have no cash value. They cannot be transferred, sold, or exchanged for money, and they are not a deposit, stored value, or e-money.
Price changes: we will give at least 30 days' notice before a new price applies to your next renewal. If you do not accept it, cancel before it takes effect.

11. Cancellation and refunds

You can cancel a monthly plan at any time in the billing portal. Cancellation takes effect at the end of the billing period you have paid for, and your plan keeps running until then. We do not charge you again. When that period ends, all remaining credits expire as described in the Credits and Refunds policy.
Payments for plans and top-ups are non-refundable. Credits cannot be exchanged for cash.
The only exceptions: if we end the Service for you on notice without cause (section 14), if we permanently discontinue the Service (section 14), or if you reject a material change to these Terms and cancel (section 13). In those cases, we refund the unused part of your current monthly plan period on a pro-rata basis. We do not refund credits you have already used, top-up purchases, or trial or promotional credits. Details are in the Credits and Refunds policy.
If you dispute a charge with your bank, we may suspend the workspace and remove the credits from that charge while the dispute is open.

13. Changes to the Service and these Terms

We may change the Service, including which AI models we use and the credit cost of future use. We will give at least 30 days' notice by email or in the app before a change to these Terms that is materially worse for you. If you do not accept the change, you can cancel before it takes effect. We will then refund the unused part of your current monthly plan period, pro rata (section 11).

14. Suspension and termination

You can stop using the Service and delete your workspace at any time. Deletion removes workspace data as described in the Privacy Policy and forfeits any remaining credits.
We may suspend or end your access, with notice where reasonable, if you break these Terms or the AUP, do not pay, create risk or legal exposure for us or others, or if a provider such as Slack or Meta requires it.
We may also end the Service for you without cause on 30 days' notice. If we do, or if we permanently discontinue the Service, we will refund the unused part of your current monthly plan period, pro rata. Top-ups and credits already used are not refunded.
Sections that by their nature should survive termination do so, including 5 to 8 and 15 to 20.

15. Our intellectual property

We own the Service, its software, the Jon Croft name and logo, and everything we provide except Your Content. You may not copy, resell, or reverse engineer the Service, or use it to build a competing product, except where the law allows. If you send us feedback, we may use it freely.

16. Disclaimers

As far as the law allows, the Service is provided "as is" and "as available". We do not promise it will be uninterrupted, error-free, or secure against every threat, that output will be accurate, or that it will produce particular business results (including ad performance). We are not responsible for third-party services, AI providers, or the internet.

17. Limitation of liability

As far as the law allows:

we are not liable for indirect, incidental, special, or consequential losses, or for lost profits, revenue, data, goodwill, or ad spend;
our total liability for all claims in any 12-month period is limited to the amount you paid us in those 12 months, or USD 100, whichever is greater.

Nothing in these Terms limits or excludes liability that cannot legally be limited or excluded, including liability for fraud, for death or personal injury caused by negligence, or for gross negligence or wilful misconduct where the applicable law does not allow it to be limited.

18. Indemnity

You will defend us and compensate us for third-party claims arising from Your Content, your ads, your use of connected services, actions you approved or scheduled, or your breach of these Terms or the law.

19. Governing law and disputes

Governing law. These Terms, and any dispute or claim arising from or connected with them, are governed by the laws of the Dubai International Financial Centre (DIFC), Dubai, United Arab Emirates.
Courts. You and we expressly agree that the Courts of the Dubai International Financial Centre (DIFC Courts) have exclusive jurisdiction over any dispute arising from or connected with these Terms or the Service, including non-contractual disputes. This is an express written opt-in to the jurisdiction of the DIFC Courts under Article 14(B) of Dubai Law No. 2 of 2025 concerning the DIFC Courts.
Small claims. For claims within its limits (currently up to AED 500,000), you and we agree that the claim may be heard by the DIFC Courts Small Claims Tribunal.
Talk to us first. Before starting proceedings, please email support@joncroft.si. Each of us will try in good faith to resolve the dispute within 30 days. Either of us may still seek urgent interim relief at any time.

20. General

Entire agreement: these Terms, the AUP, the Privacy Policy, the Credits and Refunds policy, the DPA, and any order form we sign with you are the whole agreement.
Assignment: you may not transfer these Terms without our consent. We may transfer them as part of a sale or reorganisation of our business.
Force majeure: neither of us is liable for delays caused by events beyond reasonable control.
Severability and no waiver: if part of these Terms is unenforceable, the rest stays in force. Not enforcing a right does not waive it.
Export and sanctions: you will not use the Service in breach of export control or sanctions laws.
Language: these Terms are in English.
Notices: we send notices to the email address on your account. Send yours to support@joncroft.si, or by post to the registered address above.